I'm Ruth, the solopreneur behind Swallowtail Social. I work as a social media, digital marketing and Etsy optimisation coach, specialising in helping designer-makers and artists to step up their online presence.

I previously had almost 20years' experience working in the craft industry, before I started my business. And in my spare time, I sell my handmade jewellery and art, too. Now, it's my passion to help you avoid the struggle in your biz and work smarter, not harder.

So:

Whether you're a designer-maker or a small business owner in another niche, growing a small business requires a strong brand identity. Brands who present their identity consistently enjoy 3.5x more visibility and connection (*DemandMetric report).

It's important for you to reinforce a memorable and credible look for your audience, building the connection of your values through that identity – which goes way beyond your logo!

Could you use a few tricks on how to incorporate easy-to-create graphics, visuals and animations into your marketing and overall business strategy?

Canva is a fantastic piece of online software, available for free and specifically created for users without any graphic design background. I believe it's a powerful tool for small business owners, to reinforce your brand's visual identity as you can create logos, social media graphics, shop/ website materials such as online banners, and other business materials such as lead magnets, flyers and business cards.

The scope is incredible! In this packed workshop, which includes my own LIVE Canva tutorials, you'll:

💥 understand and explore how to develop a brand identity for your small business

💥 find out how to customise visuals with your brand's colour palette, signature fonts and such

💥 learn how to maximise the wealth of template options available within Canva, for easy-fix design solutions

… and more!

Sign up now for your chance to upskill :)

-> A recording of this workshop will be available for ticket holders who would prefer to watch the session on replay. A link will be made available upon request via email.