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Capacity Building: Creative Brand Storytelling

Capacity Building: Creative Brand Storytelling

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Part of the Westfield East Bank Creative Futures Fund Capacity Building programme

About this event

Creative Storytelling - Branding Masterclass

Join this session to find out more!

YOUR community, YOUR ideas, YOUR change

Join creative strategist Emma Hargreaves for this practical workshop on how to uncover and tell your best story. It’s vitally important that we arm our local communities with the tools and expertise to help them develop their own socially conscious projects. The Foundation for Future London Capacity Building Programme aims to provide a platform for knowledge sharing and offer networking and partnership opportunities. The programme is designed with an inclusive approach, representing participants' feedback. The programme will champion inclusivity and wellbeing throughout.

About the session:

This workshop will take you through how great storytelling can be used as an important part of your brand, with tips and tricks on how to structure and include your ‘brand story’ in pitches. Great stories are powerful - they inspire people to buy into you and your ideas. This interactive session will help you find and tell your best story. First, you’ll learn how to uncover your very best story. Then, the art of storytelling - from structuring a pitch to making it memorable - all so you can get the response you want.

What else do you need to know?

When: Monday 30th May 2022, 6pm - 8pm

Where: Zoom (Link to be emailed to you prior to the event)

This event is free and open to individuals, organisations and businesses working and living across the local communities in the London Boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest.

Please register your place and we will send you details about how to participate closer to the time. Places will be made available on a first come, first served basis.

About your Host:

Emma Hargreaves is an experienced creative strategist who has worked with high-profile globally, making their businesses more important to people by ‘smuggling’ ideas through all the mental barriers and into hearts and minds. Emma and her partner Ross set up Smugglers, a values-driven consultancy business designed to help entrepreneurs and businesses come up with simple, but innovative solutions to their marketing, branding and strategic goals.

About the Westfield East Bank Creative Futures Fund:

In 2020, Foundation for Future London, through funding from Westfield Stratford City, created the Westfield East Bank Creative Futures Fund - an ambitious five-year programme that aims to invest £10 million into the local communities of Newham, Tower Hamlets, Hackney and Waltham Forest. The Fund aims to support local organisations and individuals to create new jobs, learning, training, and educational programmes through the means of arts, culture, innovation, public realm and creative placemaking. The Fund aims to transform and catalyse the lives and careers of people across east London by putting funding, resources and support straight into local people’s hands.

Year 2 of the Westfield East Bank Creative Futures Fund has now opened. With the generous donation from Westfield Stratford City, Year 2 of the fund will continue to provide new jobs, learning, training and educational programmes through the means of arts, culture, innovation, public realm and creative placemaking

This year we are hosting, in partnership with Lisa Stepanovic, a series of capacity building events, starting with pre-application workshops, as part of a 12-month Capacity Building Programme.

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About Foundation for Future London:

Foundation for Future London is an independent charity established in 2015 created to connect communities, the new East Bank and its globally renowned arts, innovation and cultural partners. We want to ensure East Bank is London’s must-visit destination and becomes a resilient, thriving, world-class neighbourhood of local and global significance.

We’re fundraising to expand grant-making opportunities for East Bank communities and partners and facilitating creative placemaking, to support local places, learning, training and employment through arts, education, culture and innovation.

Our vision is for a vibrant and inclusive creative East Bank, creating authentic engagement with local people of East London in the boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest.

We are a part of the East Bank partnership, connecting local communities to the new centre of culture, education, innovation and growth being built on the Queen Elizabeth Olympic Park in Stratford, East London. We are also partners with Culture Mile and its organisations.

Our work is supported by East Bank’s Founding Partner and Official Sponsor, Westfield Stratford City, and City of London.

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