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Cart Abandonment Strategies

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An interactive workshop looking at how best to reduced your cart abandonment.

About this Event

The Fashion Network in association with The Ecommerce Club present 'Cart Abandoment Strategies'.

Around two thirds of shoppers visiting your website will look at your products even add them to the basket but leave without making a purchase, our experts will show us ways to entice these shoppers to complete their purchase. From creating fresh timely email triggers to make it easy to purchase with targeted messages based on customer behaviour and other great tips for increasing your customers need to press the buy button and consistently drive ecommerce revenue.

Discussion Points:

  • Most common reasons for cart abandonment?
  • Common practices to minimise these?
  • What role does security play in abandonment?
  • How can good UX help?
  • What role does your returns policies play?
  • How do shipping costs affect the purchasing process?
  • Customer services
  • What payment options should you offer?
  • Post abandonment strategies


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