Cart Abandonment Strategies

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An interactive workshop looking at how best to reduced your cart abandonment.

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The Fashion Network in association with The Ecommerce Club present 'Cart Abandoment Strategies'.

In partnership with LTVplus!

Around two thirds of shoppers visiting your website will look at your products even add them to the basket but leave without making a purchase, our experts will show us ways to entice these shoppers to complete their purchase. From creating fresh timely email triggers to make it easy to purchase with targeted messages based on customer behaviour and other great tips for increasing your customers need to press the buy button and consistently drive ecommerce revenue.


Kate Nightingale (Kasia Slowikowska) - Head Consumer Psychologist and Founder at Style Psychology Ltd

Hilary Large - Brand & Trading Director at Forever Unique.

GQ Fu - Co-founder & CEO at LTVplus

Discussion Points:

  • Most common reasons for cart abandonment?
  • Common practices to minimise these?
  • What role does security play in abandonment?
  • How can good UX help?
  • What role does your returns policies play?
  • How do shipping costs affect the purchasing process?
  • Customer services
  • What payment options should you offer?
  • Post abandonment strategies

Speaker Bios:

Kate Nightingale is a consumer psychologist and human brands experts. She has founded Style Psychology Ltd, a HUMAN experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other. Our mission is to create better world by making brands more HUMAN.

Kate works with retail, hospitality and tech brands across brand strategy, customer experience, design, and innovation. She has consulted for Swarovski on their new store concept introduced in Europe late 2019. In 2019, she advised a homeware retailer Dowsing & Reynolds on the design of their first physical retail store which headlined in press as ‘a store that could help save the high street’. She worked with a revolutionary sofa in a box brand Snug on their original brand strategy, branding and customer experience as well as its update in 2020. Kate is also especially passionate about working with meaningful brands that want to make a difference. That is why in 2020 she has taken on as a client a fashion manufacturer building a truly sustainable and ethical fashion brand in casual and leisure wear.

Outside of her work with brands of all sizes, Kate is continuously approached by various insight agencies to provide her expertise on multitude of subjects from the future of placemaking, changing face of masculinity to the future of socialising post-COVID19. Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University, London College of Fashion and ELLE Education. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including appearing on Sky News, BBC News and Channel 4 News.



LTVplus is an outsourcing company that provides customer service for e-commerce brands. We build, train and manage dedicated teams of live chat agents, customer support agents and recovery specialists that will help you scale your customer support through live chat, email, social media, voice and SMS.

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