Putting forward the human face of what you do is one of the most effective ways to inspire confidence in your organisation and its work. Demonstrating the impact that this can make to your work has also never been so important.
Make sure you're using your human stories in the right way, to encourage funders, audiences and volunteers to invest in your organisation and trust it to deliver on its promises. Make your case studies tell your story, using them in your communications to get you the results you need. Also learn how to set metrics to ensure that the impact of these communications can be measured.
Ideal for you if you want to create empathy with your communications activity to create and achieve greater impact.
- Create human stories to inspire action
- Tailor your case study to your objectives
- Communicate your case studies through PR, marketing and digital channels
- Get your stakeholders and funders on board to keep up momentum
Trainer: Karen Ackerman, Director, Mediastories (former Partnership Manager, BBC Academy)
Karen is founder and director of mediastories which offers training, consultancy and production to help charities, voluntary organisations and community groups to gain the digital media skills they need to tell their stories with the most impact. Karen has run interactive workshops on digital storytelling, social media and simple film making for clients such as Media Trust and The Directory for Social Change. She also provides consultancy for clients such as The Wohl Foundation and Jewish Care and Social Media support to clients such as Camp Simcha. Mediastories has also made films for clients such as PJ Library, JW3, Mitzvah Day and The New Israel Fund.
Karen trained as a journalist, starting her career at BBC Five Live. Having moved to television, she then built up a career in children’s production at the BBC including making short films for Record Breakers and producing Blue Peter.
She then spent three years working for the BBC Academy, the largest and most prestigious training department in the UK media sector, running an innovative project to help BBC staff learn new skills by working with charities and other non profits and helping them with their media. Karen has a Masters in Digital Media with distinction with a specialty in digital media for non-profits.
Why not make a day of it? Book yourself or a colleague onto the morning session, Write for the Web, and get 15% off each session. Email firstname.lastname@example.org to take advantage of this offer.
VAT will be charged at 20%.
You can book online now with a card, by invoice (see 'other payment options at the bottom of the next page) or by calling us on 020 7871 5600.