CASS Public Lecture
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CASS Public Lecture

By University of Sunderland

Keep me coming back for more: Understanding the cyclical nature of social media engagement and its wider implications on everyday practice

Date and time

Location

David Goldman 232

David Goldman 232 St Peter's Campus Sunderland SR6 0DD United Kingdom

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Highlights

  • 1 hour 20 minutes
  • In person

About this event

Community • Other

This Eventbrite registration system is for those individuals wishing to attend who are external to the university.

Speaker: Dr Lauren Steckles-Young

Date and time: 22 October, 1-2.20pm

Location: David Goldman 232, St Peter's Campus and online (online link will be sent the day before the lecture)

In this public lecture, Lauren will be presenting an element of her wider doctoral work which outlines the cyclical nature of social media engagement. The wider parameters of this research have supported the design of addictive and habitual cycles of social media use, conceptualised using a critical realist-zemiological framework. The identity embodied by social media users will be considered in relation to the intersecting identity(ies) assumed by users depending on the way that they utilise social media platforms. This lecture will draw upon existing research surrounding the “prosumer” in consumer and content creator dynamics in cultural spaces online, including influencer culture and diet culture in contemporary society. The findings of this research draw upon lived experiences of social media users who outline why they continue to engage with social media despite recognising specific ‘harms’ they are exposed when using it. 

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University of Sunderland

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Free
Oct 22 · 1:00 PM GMT+1