We’ll be joined by our very own Catherine Sarah Greenwood, Digital Marketing Lecturer, who is passionate about helping businesses develop clear, effective and customer-focused digital strategies. Catherine’s session will demystify digital marketing and equip you with practical steps to apply in your business straight away.
Key highlights:
• Brand Clarity: Learn how to develop a consistent tone of voice and visual brand across all your marketing channels
• Smart Email Strategies: Understand how to segment your audience and avoid email fatigue or unsubscribes
• Right Platform, Right Audience: Identify the most suitable social media platforms for your business goals
• Customer Insight: Discover how to align your content strategy with the needs, habits and preferences of your customers or clients
This 45-minute session is designed with time-poor business owners in mind – offering immediately useful insights to help you build a digital presence that works.
And as always, at our events, you'll hear about the latest business support available from the University and you'll have an opportunity to shout out about your business in a 60 second pitch!
About Catherine Sarah Greenwood
Catherine is a Digital Marketing Lecturer with a background in fashion communication and small business consultancy. She specialises in helping businesses translate marketing theory into practical action, with a focus on strategic thinking, digital storytelling and customer connection.
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