Certificate in Brand Refresh Strategy Online Course

The Certificate in Brand Refresh Strategy online course equips learners with advanced skills to revitalize and optimize brand performance. This program provides a structured approach to managing product portfolios, developing new product strategies, and enhancing brand relevance in competitive markets. Students will explore product management, product classification, lifecycle strategies, pricing, marketing, and channel management, gaining practical insights into executing effective brand refresh initiatives.

Participants will learn to analyze product performance, implement strategic pricing, and optimize brand portfolios while applying financial analysis tools to support data-driven decisions. This course blends creative brand thinking with analytical frameworks, preparing professionals to successfully refresh existing brands, launch new products, and maintain long-term brand equity.

Learning Outcomes:

1. Understand core principles of product management for brand refresh strategies.
2. Develop effective product plans aligned with brand growth objectives.
3. Classify products strategically to enhance brand portfolio performance globally.
4. Apply new product development processes to strengthen brand relevance effectively.
5. Implement pricing strategies that support brand positioning and customer retention.
6. Analyze financial and marketing metrics to optimize brand refresh outcomes.

Course Link : Certificate in Brand Refresh Strategy Online Course

Course Curriculum:

• Module 01: Introduction to Product Management
• Module 02: Product Classification
• Module 03: Developing the Product Plan
• Module 04: New Product Development
• Module 05: Levels of a Product and Product Life Cycle
• Module 06: Product Pricing Strategy
• Module 07: Product and Brand Portfolio Analysis
• Module 08: Channels Management
• Module 09: Basics of Marketing for Products
• Module 10: Financial Analysis for Product Management

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.