COURSE CONTENT
During your Certificate in Digital Marketing course in London you will study:
Digital Marketing for Business
- Understanding the role of digital marketing in business
- Understanding how digital promotion is achieved
- Producing a plan to promote a business through digital channels
- Knowing how to use online presence to raise funds and cut costs
Social Media for Business
- Understanding the range of social media platforms available for use by business
- Knowing how to use social media platforms to engage an audience
- Understanding the role of social media in building brand reputation
Email as a Promotional Tool for Business
- Understanding how email campaigns can help businesses reach and engage their audience
- Planning an email campaign
- Understanding the role of data protection regulations when implementing email campaigns
Digital Marketing Review
- Understanding the role of digital marketing
- Knowing how to review the effectiveness of digital marketing
- Knowing how to use outcomes of digital marketing effectiveness reviews
Understanding Search Engine Optimisation for Business
- Understanding the principles of Search Engine Optimisation (SEO)
- Knowing how Search Engine Optimisation benefits business
- Knowing how to use Search Engine Optimisation to benefit a business
Digital Marketing for Business
- Understanding the role of digital marketing in business
- Understanding how digital promotion is achieved
- Producing a plan to promote a business through digital channels
- Knowing how to use online presence to raise funds and cut costs
