Certificate in Digital Marketing Strategy Online Course

Elevate your marketing expertise with a globally recognized Certificate in Digital Marketing Strategy online course. This comprehensive program equips learners with in-depth knowledge and practical skills to plan, execute, and optimize digital marketing campaigns across multiple platforms. Explore strategies in SEO, social media, content marketing, video, email, analytics, and paid advertising. Gain mastery in creating data-driven campaigns, building brand authority, and increasing conversions. From understanding target audiences to launching complex campaigns, this course prepares marketers, entrepreneurs, and business leaders for worldwide digital marketing success

Learning Outcomes:

• Understand core concepts of digital marketing for worldwide campaign success.
• Develop strategic campaigns integrating SEO, social media, and email marketing.
• Optimize websites, content, and videos for maximum audience engagement.
• Implement paid advertising and retargeting for higher conversion rates.
• Analyze and measure campaign performance using analytics and reporting tools.
• Apply advanced social media marketing strategies across multiple platforms successfully.

Course Link : Certificate in Digital Marketing Strategy Online Course

Course Curriculum:

1. Module 01: Introduction
   Discover the fundamentals of digital marketing strategy and global trends.
2. Module 02: Define Your Business & Target Audience
   Identify audiences and align marketing goals with business objectives effectively.
3. Module 03: Brand Identity
   Build a consistent and impactful brand identity across all digital channels.
4. Module 04: Websites
   Optimize website design, navigation, and content for higher user engagement.
5. Module 05: Email Marketing
   Develop email campaigns to nurture leads and increase conversions successfully.
6. Module 06: Copywriting, Blogging & SEO
   Create engaging content optimized for search engines and audience attention.
7. Module 07: YouTube
   Learn video creation and optimization strategies for YouTube marketing campaigns.
8. Module 08: Video Marketing
   Implement video marketing strategies to improve brand visibility and engagement.
9. Module 09: Facebook Groups (Social Media Marketing)
   Build communities and drive engagement through targeted Facebook group strategies.
10. Module 10: Facebook Pages (Social Media Marketing)
    Optimize pages to increase reach, engagement, and audience interaction effectively.
11. Module 11: Facebook Ads (Social Media Marketing)
    Design high-performing ad campaigns for conversions and lead generation.
12. Module 12: Facebook Retargeting (Social Media Marketing)
    Re-engage audiences and boost ROI with precise retargeting strategies.
13. Module 13: Facebook For Local Business (Social Media Marketing)
    Drive local leads and brand awareness using targeted Facebook campaigns.
14. Module 14: Google Adwords
    Create effective PPC campaigns to maximize traffic and conversions globally.
15. Module 15: Twitter (Social Media Marketing)
    Engage audiences with strategic tweets, hashtags, and campaign analytics.
16. Module 16: Instagram (Social Media Marketing)
    Leverage Instagram for visual marketing, stories, reels, and audience growth.
17. Module 17: Pinterest (Social Media Marketing)
    Utilize Pinterest to drive traffic and promote brand awareness effectively.
18. Module 18: LinkedIn (Social Media Marketing)
    Build professional networks and B2B engagement through LinkedIn marketing strategies.
19. Module 19: Periscope (Social Media Marketing)
    Implement live-streaming campaigns to increase real-time engagement and brand reach.
20. Module 20: Social Media Live Streaming
    Learn techniques for live streaming to engage audiences in real time.
21. Module 21: Podcasting
    Create and promote podcasts to expand audience reach and thought leadership.
22. Module 22: Quora
    Leverage Quora marketing to establish authority and attract target audiences.
23. Module 23: Google Analytics
    Measure website performance, analyze traffic, and improve digital marketing campaigns.
24. Module 24: Google Plus (Social Media Marketing)
    Optimize Google Plus for brand presence and engagement, despite platform changes.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.