The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

This online distance learning course is designed to be completed in your own time with assessor contact. The course usually takes approximately 8-12 weeks on average to complete however it is entirely dependent on how much time you have to commit to the course each week.

The course covers numerous units:

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business

Section 2: Knowing how to use social media platforms to engage an audience

Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience

Section 2: Planning an email campaign

Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing

Section 2: Knowing how to review the effectiveness of digital marketing

Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)

Section 2: Knowing how Search Engine Optimisation benefits business

Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business

Section 2: Understanding how digital promotion is achieved

Section 3: Producing a plan to promote a business through digital channels

Section 4: Knowing how to use online presence to raise funds and cut costs

For more information or to book onto this cleaning course please contact us on 01482 390888.

If you work for a business that resides in the following areas and has less than 250 staff then you can access this course for FREE through funding available at the college.

• York
• North Yorkshire
• East Riding of Yorkshire
• Hull & Humber
• Greater Lincolnshire

We are able to offer this programme fully funded by the European Social Fund and Education & Skills Funding Agency. The initiative is designed to support business growth by upskilling the workforce.

PLEASE NOTE: Prior to attending this remote learning course a training form would need to be completed if you are accessing the course through the SSW funding as discussed above. This will take approximately 10/15 minutes to complete and one of the college representatives will be in touch when you book onto the programme.

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