New online boot camp ~ Based on the latest research from the Institute for Sustainable Philanthropy (Drs. Jen Shang and Adrian Sargeant) ~ with personal critiques of your donor communications stuff by them and by international fundraising copywriter and donor retention communications experts.

How to write fundraising copy that makes more money ...

... and (therefore) forces your organization to suddenly realize, "OMG, we're not paying her nearly enough! Some other charity is bound to steal her." Or him. Or them. Or you.

In this exclusive ONLINE boot camp, LIMITED to just 20 students:

• You'll learn how to put the stunning discoveries of Philanthropic Psychology (the specialty of Drs. Shang and Sargeant) to work across a full range of your donor communications.• This new boot camp keeps the theory to a minimum — though we are talking science, so you will encounter a number of lucrative A/B split tests and other recent research.

• You'll also learn about AIDA: a groundbreaking, fortune-making sales formula you've (alas) probably never heard of (see below).

• This is a 4-module, 4-week boot camp, delivered entirely online. You'll devote 5 hours each week/each module — at your convenience, though — to reading, listening, and completing assignments.

• You'll share your assignments with other students, receiving expert instructor commentary, in a completely safe environment, at a relaxed pace.

• During this limited-enrollment 4-week boot camp, you will examine many real-world fundraising communications — a rich library of successful examples you can "model" on (a.k.a., steal from).

Cost and ROI:

• At just £1570 +VAT per registrant, your charity's return on this educational investment is likely to multiply many times ... likely within a year. Commonly, charities that embrace this training double their donations within 12-18 months. (1,000%? We can't promise that kind of ROI ... but it did happen for one major children's hospital.)

Why this boot camp might be perfect, if you already have...

• Do you hold a certificate from The Fundraising Standard, an 8-week online certificate program for newbie fundraisers just starting their careers? Again, this could be the perfect follow-on.

• Do you hold a CFRE? This could be the perfect follow-on and is worth 20 Continuing Education CPD points.

You can see all our training and development opportunities including short courses, webinars and residential Masterclasses at: http://philanthropy-institute.eventbrite.com/

If you have any questions about this course, or any of our other training and development opportunities, please contact one of the team on +44 (0) 1752 545 706 or email: hannah@philanthropy-institute.org.uk

Certificate in Fundraising Copywriting (26 January 2026)