Certificate in Google Analytics - Online Course

Master Google Analytics from setup to insights with our engaging online certificate course.

Dive into the metrics that matter with our Certificate in Google Analytics – Online Course. Whether you're running a blog, managing eCommerce, or dabbling in digital marketing, this course will give you the clarity to see what’s working, what’s not, and where your traffic actually comes from—all without needing a magnifying glass or a degree in rocket science.

This is the ideal course for anyone who wants to demystify bounce rates, conversion tracking, and all the quirky corners of Google Analytics. From installation to understanding goals and generating useful reports, you'll learn how to make informed decisions based on actual data—not guesswork. It’s SEO-sensible, marketing-friendly, and built entirely for the curious, number-loving mind.

Learning Outcomes

• Understand how to install and set up Google Analytics.
• Identify key metrics using date range-based reports.
• Track and measure website goals and user behaviour.
• Apply analytics data to improve website performance effectively.
• Analyse traffic sources and user interactions accurately.
• Navigate the five report suites with increased confidence.

Curriculum of Certificate in Google Analytics – Online Course

• Module 1 Installing Analytics
• Module 2 The Five Report Suites
• Module 3 Basic Date Range Reports
• Module 4 Goals
• Module 5 Practical Uses for Analytics

Who is this Course For

• Digital marketers aiming to improve their campaign tracking.
• Website owners looking to understand their traffic sources.
• Bloggers wanting deeper insights into their readers’ habits.
• SEO specialists interested in data-driven optimisation.
• E-commerce managers tracking customer behaviour online.
• Social media managers curious about referral analytics.
• Freelancers building data-informed marketing strategies.
• Content creators exploring audience engagement statistics.

Career Path

• Digital Marketing Analyst – £30,000
• SEO Specialist – £32,000
• Web Analyst – £35,000
• E-commerce Data Analyst – £34,000
• Marketing Executive (with analytics focus) – £28,000
• Content Performance Analyst – £31,000