Certificate in Google Analytics

Master Google Analytics with this beginner-friendly online course covering reports, goals, and data-driven insights.

Overview

Understanding what your website visitors are doing is no longer optional—it's essential. The Certificate in Google Analytics is designed to help you read between the clicks. You’ll learn how to install Analytics, navigate key reports, and interpret metrics that matter. Whether you're running a blog, business website, or e-commerce store, data can help you make smarter decisions.

Delivered fully online, this course covers the essentials without unnecessary jargon or fluff. You'll explore the five key report suites, discover how to track user behaviour over time, and understand how goals bring clarity to your traffic stats. By the end, you won’t just be glancing at graphs—you’ll know what they mean and why they matter.

Learning Outcomes

• Learn how to properly install Google Analytics on a website
• Understand the purpose of five core Google Analytics report suites
• Explore user trends through basic date range reporting tools
• Identify and set up goal tracking within Google Analytics
• Use analytics insights to support business and marketing decisions
• Interpret user behaviour to improve online performance metrics

Course Curriculum

• Module 1: Installing Analytics
• Module 2: The Five Report Suites
• Module 3: Basic Date Range Reports
• Module 4: Goals
• Module 5: Practical Uses for Analytics

Who is this Course For

• Small business owners looking to understand website performance
• Marketing professionals keen to back decisions with real data
• Content creators interested in audience interaction statistics
• Freelancers managing websites for multiple clients
• Website managers responsible for traffic and engagement data
• Start-up founders reviewing online visibility and growth
• Students aiming to build data fluency for digital roles
• Career changers interested in data-led digital marketing fields

Career Path

• Digital Marketing Executive – £27,000 average per year
• Web Analytics Specialist – £35,000 average per year
• SEO Analyst – £30,000 average per year
• E-commerce Analyst – £33,000 average per year
• Content Marketing Strategist – £32,000 average per year
• Marketing Data Coordinator – £28,000 average per year