CHALLENGER PROJECT LIVE: How do we respond to Uber's Children?
Thursday, 1 December 2016 from 18:30 to 20:30 (GMT)
Consumers today are being educated by companies such as Amazon and Uber that they can get whatever they want, whenever they want it... and at the push of a button. Those unreasonable expectations are quickly transferring across all categories and consumers are becoming more and more intolerant of those companies that can't keep up. So what does this mean for us as brand owners and how we need to think about strategy?
Nick Geoghegan, Strategy Director at eatbigfish hosts our fourth and final Challenger Project Live of 2016, welcoming guest speakers from behavioural research, an emergent challenger brand and the former CMO of a global PLC.
Tash Walker; Founder of The Mix London
What are some of the changes we are seeing in human behavior in light of recent technological consumer developments?
Sara Gordon; Head of Brand & Creative at Bloom & Wild
How is an emerging challenger start-up in the florist industry delivering to the unreasonable consumer?
Mat Braddy; ex-CMO of Just Eat
What can the incumbent brand do to avoid the inevitable threat? How can we be more unreasonable than Uber’s Children?
✱ Valuable lessons for your brand or business on how to meet the expectations of today's unreasonable consumer, both for the challenger and the incumbent brand.
✱ An opportunity to pick the brains of our guest speakers in the live Q&A.
✱ Free Winter Edition of 'The Challenger Project' magazine
✱ Beer and snacks from our favourite foodie challenger brands.
Places are limited so RSVP to secure your spot.
eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish - the book that popularised the term 'challenger brand' - our company exists to study challenger behaviour and share those insights and strategies with businesses who want to become challengers themselves.
Join millions of people on Eventbrite.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.