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Chamber talks Media at Ayrshire Business Week

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The Park Hotel

Kilmarnock

KA1 2DP

United Kingdom

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There is nothing that John McLellan does not know about news.
The former editor of the Scotsman and Evening News, currently Director of the Scottish Newspaper Society, talks about the continuing importance of respected news brands for society and for business.
In conversation with veteran PR, Marjorie Calder, the two explore the impact of social media on business communications/marketing and how social media has made established news brands more powerful than ever

John McLellan is a former editor of The Scotsman, Edinburgh Evening News and Scotland on Sunday who is now director of the Scottish Newspaper Society, the trade association of the Scottish newspaper industry. He is also honorary professor of journalism at Stirling University, a columnist for the Edinburgh Evening News and The Scotsman, and has just been elected as a Conservative councillor to the City of Edinburgh Council. He served as a Press Complaints Commissioner from 2009-12 and was Ruth Davidson's director of Communications from 2012-13.

Marjorie has spent 25 years working at a senior level in journalism, marketing and PR. As a Director of Scotland’s largest PR company, she was influential in the management of many of the largest stories, campaigns and crises across public and private sectors. Through OceanBlue Consulting, she delivers bespoke media training and advises on marketing and brand messaging and stakeholder engagement. She also holds a number of charity and non-exec appointments.

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The Park Hotel

Kilmarnock

KA1 2DP

United Kingdom

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