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Champagne Marketing on a Lemonade Budget
Wed 26 April 2017, 09:00 – 12:00 BST
This workshop is funded by the European Regional Development Fund and is hosted by the D2N2 Growth Hub in partnership with Gedling Borough Council.
Marketing can be seen as a bit of a dark art and some businesses waste a lot of money on marketing that just doesn’t work for them. In this practical and engaging seminar, experienced Marketing Consultant, Lindsey Newman-Wood will show you some of the tricks of her trade and give you real life examples on how to market your business on a shoestring budget but still get maximum impact for your efforts.
The session will cover:
Why Marketing is important and why consistency is key
Why you should have a strategy and plan
Top tips for success (both in traditional and digital marketing)
How to get the clients you really want and get them to buy from you
How to measure your success
You will leave with lots of tips and ideas that you can put into practice in your business TODAY!
Who Should Attend?
This workshop is for SMEs, sole traders and business owners in Derbyshire and Nottinghamshire who are interested in learning more about how to market this business. It aims to provide a taster and introduction to the various themes and provide some food for thought as well as key tools and ideas to take away and implement.
This workshop is funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.
There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.
About the Trainer
Lindsey Newman-Wood is an experienced Marketing Consultant who set up Passion Marketing in 2011. Working with a number of trusted strategic partners, she works strategically with SME’s and public sector clients to deliver creative marketing campaigns that really speak to their target market through a number of channels. Whether it's PR, email marketing, social media, events or direct mail, she ensures clients gain the exposure they need in order to raise their profile and grow their business.