ChangeLAB: Storytelling for human connection and AI accuracy

Your story is no longer told only by you. AI tools like ChatGPT and Gemini now scrape, summarise and reshare your words – often as the first audience, before a human ever reads them.

26 November at 9.30AM at Soho Works, Dean Street (W1D 3SQ)

Join our ChangeLAB to explore:

· The tensions between catering for a machine and human audiences

· How to balance creativity for humans with clarity for algorithms

· How AI reshapes brand content

· Principles for writing that resonates with both audience.

This is a collaborative session where we’ll test ideas, share challenges and shape new ways forward together. Seats are limited, so secure your place today.