Social Media is one of the most powerful marketing tools a business can have and staying on top of trends will be vital for your business. Understanding that every demographic and audience is looking for something slightly different is key to success. Additionally, it is imperative that you are addressing your audience with the correct tone of voice and staying ‘on brand’ at all times.

Join us for a one-hour workshop, where we will run through the changes in organic social media and how to spot and use trending topics and themes. This course is perfect for Marketing or Communications Managers, Social Media Managers and business owners who want to improve their digital marketing and have a flawless online brand image.

In this course you will:

• Recognize the new changes in organic social media and how this will impact your business

• Understand the power and benefits of organic social media

• Access examples of industry leaders using trending topics in their social media posts and campaigns

• Discover what makes something go viral and how that affects your brand thereafter

• Learn how to spot a trend and act on it

Trainer: Daniel Jenkins ACIM

About your trainer:

An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.

"I really enjoyed the presentation that Dan gave. It was both interesting and informative and was delivered in a style that invited questions. I would certainly recommend Dan as the 'go to' person." Colin Lock