CHANGING PERCEPTIONS: NAWIC UK Working Session
Monday, 14 July 2014 from 18:00 to 20:30 (BST)
San Francisco, California
London, United Kingdom
The session will be focused on exploring ways to change the perceived image that the construction industry has in order to attract talent.
We will question, for example:
- How the stock photography used in brochures etc can contribute to changing stereotypes.
- What are positive approaches when looking at presenting the industry and representing yourself, your practice and your "profession"/trade in the context of the work environment and that of social media.
The format will be a short 10 minute long presentation by each one of the panellists in which each can introduce their work in the context of the discussion followed by an open debate (set as a working session) from which we will , hopefully, draw up some conclusions to be published and made available online.
Caroline Wolf, Executive Style Director (www.capsule-wardrobes.co.uk)
Caroline works with professionals as coach and stylists to help them develop a way to present themselves that sits comfortably with who they are and the companies they represent. In the context of the construction industry, as the levels of formality vary from site to client meetings, the appropriate choice of language and presence is a topic worth exploring.
Morley von Sternberg, Portrait Photographer (www.vonsternberg.com)
Morley’s work is very personal both for himself and his subjects. His compositions tell a story that explores who his subjects are and shapes the way that they are perceived. In the context of social media and internet, where we use photographs to represent us, our company or our profession, there are key considerations to be made.
Janie Ayre, Stock Photography Photographer (www.janie-airey.com)
Janie has firsthand experience in producing Stock photography, and an overview of the opportunities available within such a context in terms of creating an industry specific pool of information that is more diverse and accessible and that can look at showcasing the varied nature of the industry.
Tom Elliott, Associate Director (www.ing-media.co.uk)
Tom has over 10 years’ experience in public relations and marketing for the architecture and design industries. He previously worked as marketing manager at Foster + Partners, focusing on new business and public relations. Prior to that he was responsible for marketing and communications at the award-winning practice van Heyningen and Haward Architects. His experience includes communications strategy and implementation through to event management, media relations, branding and new business development.
His client portfolio includes a range of different sectors, from architecture and product design to education and property.
When & Where
NAWIC London & South East
"In a multicultural society where the communities we design for and the client bodies we design with are diverse, so should be our teams."
Founded in Fort Worth, Texas, in 1955, the National Association of Women in Construction is one of the world's longest running organisations for women working in construction. Run entirely by volunteers, NAWIC UK and Ireland is a diverse Not-For-Profit Association founded in 2003, after signing an international affiliation agreement.
As an organisation, we are committed to encouraging individuals to pursue, establish and sustain successful careers in the Construction Industry by creating opportunities to access inside knowledge, share best practice, develop personal and professional skills and to grow professional networks.
Our members are individuals working in an industry they feel passionate about. They thrive in diverse environments and enjoy working as a team in the shaping of the built environment.
- A shift of focus from gender to ability.
- Levelling the playing field in the industry.
- Ending of stereotypes
NAWIC London and South East:
The London and South East region is the largest within NAWIC UK & Ireland. We hold regular events which include site visits, business breakfasts, skills development workshops, networking opportunities, career events, members-only evenings, debates and more. We also run projects such as "The Image of Construction" to engage the next generation.