Charity marketing after the UK data reform

The UK Data (Use & Access) Act 2025 opens up new ways for charities to connect with supporters, without needing explicit consent.

Join us for a half-day masterclass diving into what’s changed and how to make the most of it. You’ll also hear from Dotdigital customers, Dementia UK and Pancreatic Cancer UK, on how they’re using smarter marketing tactics to stay visible and connect with supporters.

We'll be covering:

• What the new data reform means for you and your organization
• Scalable personalization, automation, and segmentation strategies
• Which marketing channels your supporters are actually using
• How charities are planning for ​​Black Friday, Cyber Monday, and Giving Tuesday