San Francisco, California
London, United Kingdom
Chasing the Digital Wave:
International Lessons for the UK 2015 Election Campaign
10:00 - 16:30, Thursday 22nd November
Attlee Suite, Portcullis House, London SW1A 2LW
In a digital age where online applications become verbs - do you tweet? - and where physical actions are deemed offline and out of the loop, how do we adapt to a reality turned on its head? For politicians and campaign teams this is a very real problem. This all day event, organised in association with the University of Manchester, will look at how politicians from around the world have used digital technology to enhance their campaigns and how this has impacted on elections, for better or for worse. A panel of leading academics and practitioners, with experience at the centre of presidential and parliamentary election campaigns, will provide an insight into both the thought behind and the realities within this constantly shifting digital wave.
This is an all day event with a morning and afternoon session. Attendees are welcome to join us at one or both sessions.
~ SCHEDULE ~
- Dr Andy Williamson - CEO, Future Digital and Fellow of the Hansard Society
- Prof Rachel Gibson - Professor of Political Science, University of Manchester
10:00 – 11:15: Keynote Address
Technology in the 2012 US Election: The Normalization of Digital Media
Prof. Bruce Bimber, University of California, Santa Barbara
11:15 – 11:30: Coffee Break
11:30 – 13:00: International Perspectives on Digital Campaigns
Cyber-campaigning at the 2011 Danish general election campaign:
How candidates and voters make use of cyber-campaigning tools - and the electoral effect of this
Kasper M. Hansen and Karina Kosiara-Pederson - Department of Political Science, University of Copenhagen, Denmark
Poland’s 2011 online election campaign: new tools, new professionalism
Darren Lilleker - Bournemouth University, United Kingdom
Karolina Koc-Michalska - Sciences Po, Paris, France
Pawel Surowiec - Bournemouth University, United Kingdom
Pawel Baranowski - Wroclaw University, Poland.
Why do candidates use online media in constituency campaigning? An application of the Theory of Planned Behavior
Frank Marcinkowski, Julia Metag and Carolin Wattenberg - Department of communication, University of Munster, Germany
You’ve Got (No) Mail: How Parties and Candidates Respond to Email Inquiries in Western Democracies
Cristian Vaccari - University of Bologna, Italy
13:00 – 13:45: Lunch
13:45 – 14:30: Keynote Address
Prof. Thierry Vedel – CEVIPOF, Sciences Po, Paris
14:30 – 14:35: Break
14:35 – 16:15: Digital Campaigns in Action
Michael Turk – President, Opinion Mover Strategies, US
Michael Turk has managed Internet operations for three US Presidential campaigns, as well as the Republican National Committee, and has been at the forefront of cutting-edge developments in technology and politics for 15 years.
Benoit Thieulin – Director, La Netscouade, France
After a hugely successful career running digital operations at the centre of France's government, as well as at the European and international levels, in 2007 Benoit Thieulin founded La Netscouade - a pioneering digital communications agency with a strong focus on multimedia and mobile technologies across both public and private sectors.
Alan Barnard – Director, BBM Campaigns
Before co-founding BBM Campaigns, Alan Barnard spent over 10 years as Director of Campaigns and Elections for former Prime Minister Tony Blair, playing a pivotal role in the 1997 landslide Labour election victory, considered by many as a milestone in political campaigning in the UK. Alan was also responsible for implementing an innovative new media centre as Head of Campaigns at the FA and recently co-authoredCampaign It!, a radical new approach to communications.
Sue Inglish – Head of Political Programmes Analysis, BBC
Sue Inglish has held senior positions at all the major UK news networks, and since becoming the BBC's Head of Political Programmes Analysis in 2005 gained responsibility for the range of the network's political programmes across all broadcasting media. In addition to running and editing regular TV and radio features, including Question Time, Today and the Election Results Programme, Sue is in charge of Democracy Live, the BBC's hugely successful, ambitious and multimedia-driven Parliamentary news resource.
Eva Barboni – Director, Trippi International
An influential digital communications expert whose work has taken her from the US to Africa and the UK, Eva Barboni's most recent campaign was for the London Mayoralty as a key player in the digital push behind BackBoris 2012. In 2004 Eva worked on Howard Dean's US Presidential campaign and in 2011 she helped incumbent Nigerian Head of State Goodluck Jonathan, who famously announced his campaign on Facebook, regain the Presidency.
Mark Pack – Head of Digital, MHP Communications
Having run digital campaigns as the Liberal Democrat Party's Head of Innovations for the 2001 and 2005 general elections, Mark Pack has been at the front-line tightening the gap between digital technology and politics in the UK for over 10 years, often blogging about it as he goes. And in addition to his role as Head of Digital at MHP, a UK top-10 communications consultancy, Mark appears regularly in online editions of national newspapers, including The Guardian, as well as the blog Lib Dem Voice, which he co-edits.
When & Where
Founded in 1944, the Hansard Society is a charity working in the UK and around the world to promote democracy and strengthen parliaments. An independent, non-partisan political research and education Society, our work is rooted in the belief that the health of representative democracy rests on the foundation of a strong Parliament and an informed and engaged citizenry.