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ChatBots & The Social Commerce Revolution 2017
Wed 26 April 2017, 08:30 – 11:00 BST
86% of millennials agree that brands should use chatbots to promote deals, discounts and offers.
On Wednesday 26th April, We Are Social host ‘Chatbots & The Social Commerce Revolution 2017’ event at our London HQ. With keynote speakers from Domino’s, ASOS, Skyscanner, and of course, We Are Social, who will be sharing in-depth insights and case studies on how each brands are pioneering this Social Revolution and why you should be a part of it?
Many brands already have well-established ecommerce strategies in place, but the arrival of social commerce presents new challenges and opportunities. As with any innovation, it’s not always immediately clear whether your brand needs to get on board with the tech or how exactly it will integrate with your existing strategy.
So how can you understand and navigate this shift in the social landscape? We’re here to tell you.
8:30: Registration & Breakfast
09:00 Welcome from Tom Ollerton, Head of Innovation, We Are Social
09:10 Caroline Lucas-Garner, Strategy Director, We Are Social
Social Commerce: The problem child of marketing
- Defining social commerce in order to unlock its effectiveness
- Social commerce - a brief history of where it has been and where it is heading
- Exploring consumer mindsets and behaviour across social platforms, to better understand their conversion opportunity
- A framework for brands to drive effective activation of social commerce
09:25 Hayley Tillson, Senior Digital Marketing Manager, Domino’s
Following the path of least resistance
- Building platforms to make customers lives easier
- The benefits of ‘bots’
- Social ways of transacting & the future of IM e commerce
09:45 Sam Poullain, Senior Growth Marketing Manager, Skyscanner
Humans v bots: where does the future lie?
- Solving traveler problems with bots
- The benefits of early mover advantage and experimentation
- Getting the balance right between humans and bots
10:05: Morgan Fitzsimons, Acting Global Head of Content, Social Media & Broadcast, ASOS
The importance of social commerce and why a ‘buy now’ button doesn’t cut it
- Why social commerce is important to ASOS
- A branded approach - what works and doesn't work for ASOS
- The need to remain agile as consumer behaviours change so too does ASOS
10:25 Closing summary, Tom Ollerton
Did You Know?
One in five internet users have at least tried purchasing a product on a social site with others forecasting this number to grow to over ¼ by the end of 2017 as brands continue to make the process more seamless.
Back in February, technology analyst Gartner forecast that Facebook would soon become the West’s answer to WeChat,
Facebook has indeed been pushing users to spend more and more time within its Messenger app, even at the cost of visitors to its regular app. But with more than one billion users now using the app, it’s clear that this was a smart move.
Social media use surged by more than 20% in 2016, with Facebook in particular, posting impressive increases, despite already being the world’s most popular social platform for the past decade.
Nearly 2.8 billion people around the world now use social media at least once a month, with more than 91% of them doing so via mobile devices.