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ChatBots & The Social Commerce Revolution 2017
Wed 26 April 2017, 08:30 – 10:30 BST
Join us as we define social commerce in order to unlock its effectiveness, discuss why brands need to have a strong social presence and get a real understanding of how they use social platforms before they buy. All this and more in only 2 hours!
Social platforms provide an ideal opportunity for brands to engage with a captive audience of customers but how can you convert browsing into sales?
Why not come and hear what ASOS and Domino's have to say as they share what is working and what they have learned along the way.
Morgan Fitzsimons, Acting Global Head of Content, Social Media & Broadcast, ASOS
Hayley Tilson, Senior Digital Marketing Manager, Domino’s
Sam Poullain, Senior Growth Marketing Manager, Skyscanner
Caroline Lucas-Garner, Strategy Director, We Are Social
A snapshot of what will this event cover…
Why social commerce, why now?
Exploring consumer mindsets and behaviour across social platforms
How chatbots are transforming the way brands do business with their customers
The pros and cons of automating your customer service
How do we move followers from discovery to transaction on social?
A framework for brands to drive effective activation of social commerce
One in five internet users have at least tried purchasing a product on a social site with others forecasting this number to grow to over ¼ by the end of 2017 as brands continue to make the process more seamless.
Studies often only take into consideration sales directly attributable to social commerce, but we all know, social commerce plays a role in influencing ecommerce, even if the transaction takes place in a different place, be that online or in-store.
But is this number set to grow even more?
Don't be a bot come and join the chat.