The research explores the opportunity to embed sensors in products in order to collect real-time data on their treatment after they have left their factory of origin and whilst they are in the hands of their end user; consider how that data on actual use might be immediately transferred into practical information to optimise and produce innovative designs; and reflect on what type of manufacturing models might offer the most efficient way to quickly absorb that new information and implement change on the factory floor. The project will also consider any implications arising for skills development in the education sector as well as ethics in manufacturing.