Free

China-Ready: Accommodation and Food & Drink Workshop

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Lindores Abbey Brewery

Abbey Road

Newburgh

KY14 6HH

United Kingdom

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Scottish Enterprise have worked with specialist China training agency, Capela China, to devise a series of sector specific cultural awareness sessions for those looking to attract more Chinese visitors or be better equipped to welcome those who are already visiting.

Our half day workshops will look at ‘Attractions and Tours’ or Accommodation and Food & Drink’

Accommodation and Food & Drink Workshop

12:30pm arrive for networking lunch

Workshop 1:30pm - 4:30pm

This half day workshop will help you understand how you can make your product more attractive to Chinese visitors, while creating a better experience for them and encouraging them to buy more. This will be an interactive session using up-to-date insight and intelligence as well as real examples.

This session for Hotels, Food and Drink businesses, will cover the following areas:

  • Understanding the Chinese traveller: backgrounds, needs and motivations
  • Face, hierarchy and superstitions: Chinese cultural sensitivities
  • Different types of Chinese traveller, their behaviour and expectations
  • Accommodation and food: the Chinese perspective
  • Accommodation and food: case studies and practical examples
  • Adapting your product for Chinese travellers


You will also hear from Yvonne Corbett from Turin Castle who will share some insights from their experience of Chinese visitors and from Global Blue, who will give you an overview and demonstration of Chinese payment methods.


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Date and Time

Location

Lindores Abbey Brewery

Abbey Road

Newburgh

KY14 6HH

United Kingdom

View Map

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