San Francisco, California
London, United Kingdom
China – the Future of Travel will give you the understanding and insights you need in order to operate successfully in this challenging, complicated but potentially hugely profitable marketplace. You will learn who is travelling abroad from China, what are the best ways of reaching them, how the travel industry is organised in China and how best to show your hospitality to Chinese visitors abroad. This 2015 edition contains many interviews and case studies from experts and industry insiders throughout the Chinese outbound tourism sector, providing practical illustrations and professional insights into current market trends and future developments.
This book is designed to be the travel industry professional’s definitive and user-friendly tool for effective promotion and marketing in China. It will facilitate the establishment of profitable relationships with the right counterparts in China and improve your ability to welcome the Chinese traveller successfully. Whether you are just starting out or looking to scale your business in China, you will find invaluable information here.
Written by ChinaContact Managing Director Roy Graff with contributing editor Sienna Parulis-Cook, China, the Future of Travel is full of practical and down to earth case studies and advice for both a first time entry to the Chinese travel market and more advanced business expansion.
This event will include an overview on the latest trends in Chinese outbound travel and shopping and a look ahead to the development and changes we can expect from the Chinese outbound tourism market.
|8:30-9:00||Registration and networking|
|9:00-9:30||Coffee/tea and light breakfast|
|9:30-9:45||China, the Future of Travel - introducing the new book|
|9:45-10:15||Update on the latest in China's outbound travel and shopping trends|
|10:15-10:45||Looking ahead - what can we expect from the Chinese tourism market|
|11:00-11:30||Q&A with Author Roy Graff and Contributing Editor Sienna Parulis-Cook|
About the author:
As a recognized expert in China tourism and hospitality, Roy Graff founded ChinaContact in 2005. It is a boutique market-entry specialist for China’s Hospitality and Tourism sectors. His career to-date focused on business development in e-commerce, online travel and luxury hospitality & retail in China and other emerging markets. Roy has a bachelor’s degree in Chinese and Economics from the School of Oriental and African Studies (SOAS), University of London. His deep knowledge of Chinese culture, language and business practices stems from his work in academia as well as the public and private sectors. Roy has actively strived to bridge Western and Chinese cultures in the tourism sector, including the conception and production of major forums on Chinese tourism: ‘China - the Future of Travel’ (Beijing, 2004; World Travel Market London 2005-2007).
He is a founding member of the China Advisers Network (C.A.N.) an association of leading China specialists and advisers from various disciplines in the UK. In 2013 Roy founded China Edge with four additional partners to offer strategy, training and marketing reach in China to luxury retail and hospitality brands.
Sienna Parulis-Cook is an editor and writer with a life-long passion for learning about Chinese culture and history. She holds a master's degree in Chinese Studies from the School of Oriental and African studies in London, and spent close to a decade studying and working in Beijing.
Previously the haunt of famed patrons, from royalty and celebrity, to the creative and the notorious, Café Royal has been an established and iconic landmark on the British capital's social scene, for over a century. In its recent reincarnation, as a luxury hotel, Café Royal remains an established favourite for locals, while becoming a global destination.
Located in the heart of London, with elegant Mayfair to the west and creative Soho to the East, the hotel is perfectly positioned within walking distance of London's finest shopping streets, tourist attractions and theatreland.
Within the hotel, grand historic areas have been sensitively restored while 160 guestrooms and suites (including six signature suites) have been created in a contemporary yet refined style; designed with meticulous detail to feel like private apartments.
Continuing its celebrated legacy, the hotel offers a selection of restaurants and bars as well as the Akasha Holistic Wellbeing Centre.
When & Where
China’s tourism economy is already impacting on the global tourism industry. By 2015 it will become the single largest source of international tourism and the number one travel destination, while having the largest domestic tourism market in the world.
ChinaContact is your first port of call for information on the tourism sector in China and to start your journey into this amazing market.