This one day workshop equips both customer-facing and marketing-oriented individuals with valuable insights into the motivations for China’s outbound tourism and the expectations and needs of Chinese visitors to the UK. There are 4 modules:
Chinese Travellers Abroad
Useful, relevant and practical background information about Chinese outbound tourism, particularly into the UK.
Chinese tourists’ motivation, needs, expectations and behaviour
Chinese attitudes towards foreign travel, why they travel, what they hope to achieve through travelling, with particular focus on shopping and eating habits. Also looks at different types of traveller.
Product adaptation and Marketing
How to tailor your individual product or service to best match Chinese needs and expectations. Creating a story to make your destination or product memorable, ways of establishing your name and reputation in China.
Chinese language, service and ambience
Communicating with or without knowing the language. Ways to use Chinese with signs and technology to compensate for not speaking the language. Service expectations of Chinese customers.
The course is delivered by Gary Grieve of Capela China, and is extremely interesting and fascinating, it busts myths and brings this overseas visitor to life, helping us to understand their needs and support them on their holiday.
Places on this workshop are restricted to one per business
This workshop is free for visitor economy businesses based in Derbyshire to attend as it is funded by the European Regional Development Fund through our Developing and Growing the Visitor Economy within Derbyshire project. Attendance will require you to compete an eligibility application form prior to attendance. By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.