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Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business.
Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to learn from global brands, their agencies and carefully selected industry experts.
Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz our experts on what the future holds.
Strategy - Understand how, why and where Facebook fits into the marketing mix
Engagement - Developing relationships, building reputation and sensitive marketing
Resource - Structuring staff, agencies and suppliers to deliver results and minimise costs
Advertising - Formats, stories, newsfeeds, campaigns, management and measurement
Commerce - Credits, shopfronts and the possibilities of F-commerce
Platforms - Games, apps, mobile and the opportunities beyond the page
Analytics - Understanding ROI, KPIs and other acronyms that show what’s working
Future - Crystal ball-time: planning for the future, the opportunities and the coping strategies
The conference includes a delicious lunch, refreshments throughout the day and a beverage or two, to oil the wheels of the post-conference networking.
Roll up your sleeves: why not join the ‘Introduction to Facebook Marketing’ bootcamp on the day before the conference, Wed, 5th Oct for a practical introduction to Facebook Pages, Ads and more.
Chinwag helps top tech firms go global through trade missions, events and workshops working independently and with national and regional government agencies in the UK and beyond.
Projects include:
Digital Mission - a series of trade missions to the US and China covering Fintech, Adtech and other sectors
Pitch NYC - connecting leading international startups with top East coast investors, linked to sister event, Pitch LDN
Chinwag's consultancy services includes event, marketing and growth consultancy. Recent projects include the ODI Summit. Previous work includes PsychMatters and the UK's first Facebook Marketing conference.
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