Personality, Psychometrics, Influence, Aspiration, Intent, Behaviour...join us for a half-day conference that explores psychology online.
What's it All About?
Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London on 3rd May 2012.
Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.
Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.
Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.
Further event information including speakers, programme are available on the event page:
Interested in reaching an audience of switched-on senior marketers? Contact us to find out more about Sponsorship opportunities at The Psychology of Online Influence.
If you're interested in bringing colleagues to the event, please contact us for special group rates.
Chinwag helps top tech firms go global through trade missions, events and workshops working independently and with national and regional government agencies in the UK and beyond.
Digital Mission - a series of trade missions to the US and China covering Fintech, Adtech and other sectors
Chinwag's consultancy services includes event, marketing and growth consultancy. Recent projects include the ODI Summit. Previous work includes PsychMatters and the UK's first Facebook Marketing conference.
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