Chinwag Live: Search vs Recommendation
Competitive or collaborative? Are search and recommendation chalk and cheese or will they seamlessly blend?
Are search and recommendation two ends of a spectrum with all information discovery tools somewhere in between? Recommendation sites need search engines so people can discover their content. But what about when users become regular visitors to recommendation sites? Could these visitors abandon search altogether, or do people use search and recommendation for different things?
How can brands capitalise on recommendation sites? Is there a significant difference between trusted communities and the wisdom of crowds? A big gap between recommendation and aggregation - personal reviews and engine-generated suggestions?
In turn, where does impartiality come in? Can the lure of affiliate revenue affect non-user-generated recommendations, or the hierarchy of results?
Join us to explore the issues and opportunities surrounding the overlapping search and recommendation space.
Jon Myers, Head of Search / Associate Director, MediaVest
Lisa Ditlefsen - Head of Search, Base One / SEO Blog UK
Walid Al Saqqaf - Co-founder & COO, TrustedPlaces
David Maher-Roberts - CEO, The Filter
Luke Errington - COO, Reevoo
CHAIR: Steve Johnston - Google Consultant
Chinwag Live: Search v Recommendation
[If you experience any problems with the Paypal or
google check out booking systems or prefer not to use these, please contact us
directly firstname.lastname@example.org or 0870
730 7313 and we will process your booking by credit / debit card directly.
REFUNDS: In the unfortunate event that you can't make
it along, we're able to provide a full refund as long as you email us 7 days in
advance of the event.
REFUNDS: In the unfortunate event that you can't make it along, we're able to provide a full refund as long as you email us 7 days in advance of the event.
When & Where
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.