Chinwag Psych: March PsychUp
Wednesday, 5 March 2014 from 18:00 to 21:00 (GMT)
San Francisco, California
London, United Kingdom
The data is in… Following the hugely successful Chinwag Psych we present PsychUp a monthly evening event to broaden your network and mind.
Whether you're in marketing, analytics, academia or just fancy learning from the experts about the power of psychology, neuroscience & behavioural economics within a business. This event is for you.
Come for the insights and networking. PsychUp is an opportunity to gain new perspectives and make new contacts.
Drinks and snacks will be provided throughout the evening.
Date: Wednesday 5th March 2014
Venue: The Bakery, Epworth House, 25 City Road EC1Y 1AA
(Nearest Tube: Old Street or Moorgate. Map)
Dr Jillian is the first Dr of Social Media in the UK and CEO of the social intelligence consultancy Disruptive Insight. Dr Jillian helps brands transform digital noise into valuable insight for business and understand their brand story online. She is also a visiting academic at The University of Strathclyde where she lectures on digital marketing and social media.
Insight from the noise
Social media measurement is is growing concern for today's modern marketer. In this presentation Dr Jillian explores how current social media monitoring and analytics solutions fail to really measure social media engagement by seducing our heuristics and need to report big numbers. She introduces a new way to view social media measurement.
Daniel is a Choice Architect at #ogilvychange, the Behavioural Science practice which applies the thinking of Social Psychology, Cognitive Psychology and Behavioural Economics to Marketing.
Mentored by world leading proponent of Behavioural Economics in Marketing; Rory Sutherland, Dan spent time carrying out and publishing Psychological research in Universities and now works across Europe on some of the worlds leading brands.
So far Dan has applied Behavioural Science to call centres, shopping centres, apps, websites, pricing, health behaviour change and enjoys talking really loudly on his mobile in public places.
The science behind why overhearing a mobile phone conversation can be so annoying?
Drawing upon scientific research carried out by myself and a team from the University of York's Psychology department I propose to tell you topline findings on what it is that makes a 'halfalogue' so irritating to be around.
Find out if saucy conversations are more annoying than mundane ones, and find out how we even found out in the first place!
When & Where
Chinwag helps top tech firms go global through trade missions, events and workshops working independently and with national and regional government agencies in the UK and beyond.
Digital Mission - a series of trade missions to the US and China covering Fintech, Adtech and other sectors
Chinwag's consultancy services includes event, marketing and growth consultancy. Recent projects include the ODI Summit. Previous work includes PsychMatters and the UK's first Facebook Marketing conference.