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Chippenham BID Networking Breakfast

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Munro's Cafe

4 Borough Parade

Chippenham

SN15 3WL

United Kingdom

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‘Experience’: The Key to the High Street's Success

In the growing and expanding world of online retail, the high street stands proudly as the ultimate shopping experience. No matter how little free time the shopper has, people still like people – they like being able to have a chat with the person behind the counter or with the sales assistants they meet in the stores – and they still like seeing and touching the products they might want to buy. So, thankfully, there’s still a place for high-street businesses from florists to high-end jewellers, and estate agents to solicitors. And there’s very definitely a place for places to be fed and watered along the way. BUT, there’s such competition elsewhere that we can’t afford to lose them when they do come. And this happens all too often – because of poor service, whether we know that’s their experience or not.

Once someone receives poor service from a business, they are 50% more likely to not use a business again, and even more likely to tell their friends about their negative experience. And with social media, that number of people that this can be passed on to can be multiplied into hundreds, even thousands. The same can apply to your business, and you could be completely unaware of what a customer sees when they visit you. And if someone has a bad experience in just a handful of places, it could turn them off coming to town at all. This is why we need to help ourselves by raising the bar across all our businesses – and this is where we come in to help you…

Storecheckers have been helping businesses survive and improve for 25 years, with many success stories behind us. We’ve worked with towns across the country and with businesses from Timpson to the Harry Potter Experience – to help make sure they are doing the right things to retain and grow their customer base, and drive more sales and profits while they’re at it. We came to Chippenham to do a mystery shopper programme this year and we’ll be coming back again next year, too. This breakfast is a chance to find out more about customer service, celebrate good service, and raise the bar as a united whole.

Please note: this networking breakfast is free to Chippenham BID businesses. Other attendees will be contacted to pay for their place.

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Location

Munro's Cafe

4 Borough Parade

Chippenham

SN15 3WL

United Kingdom

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