Christmas 2015 Unwrapped

It’s apparent from the trading figures currently making headlines that Christmas 2015 produced mixed results for many retailers, with sales relatively flat over the festive season for a multitude of reasons, but primarily:

• Black Friday significantly impacted sales. Every day of the week prior to Black Friday ranked among the 10 busiest shopping days of the season and visits on Black Friday were 43% higher than the avg shopping day of 2015 Christmas season
• Unseasonably warm weather caused clothing retailers to begin discounting early
• Store sales declined

However, against this combination of challenging circumstances, online sales were up across most categories, confirming this channel as the key driver of growth.

So what can you do differently in 2016?

To help you understand new customer behaviour trends and how best to adapt to them, Greenlight and OneHydra have partnered with data experts Hitwise to present an evening of exclusive insights from Christmas 2015, including Black Friday. We invite you to join us for dinner on Thursday 11th February at the stylish Haymarket Hotel, London where we will reveal the big numbers you need to know, explain how customer behaviour is changing and why, and share predictions for Christmas 2016 to help you plan ahead.

Each attendee will also receive a bespoke OneHydra report showing how their company performed against their competitors this Christmas and what the biggest opportunities are that they should optimise their website for next Christmas.

Drinks and canapes will be served from 6pm, followed by a 3-course dinner.

This intimate dinner is for senior ecommerce and digital professionals. Places are limited so we recommend booking early to avoid disappointment.