A$20 – A$50

Chuffed.org Crowdfunding Workshop - Melbourne

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Foundation for Young Australians Hub

Level 2 21-27 Somerset Place

Melbourne, Vic 3000


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Event description


In August 2014, if you opened up your Facebook feed, there was one thing that no-one could escape. The Ice Bucket Challenge. $115M raised, 2.4 million videos created and one question on every fundraiser’s mind: “how do I create my own Ice Bucket Challenge?”

At Chuffed.org, we’ve spent the last four years running thousands of online fundraising campaigns in 27 countries around the world. We can distil down what the difference is between a crowdfunding campaign that succeeds and one that fails.

The answer: the successful campaigns follow a particular process.

In this workshop, we’ll take you through that process and how to apply it to your non-profit.

The Workshop Agenda

The 3-hour intensive workshop covers the 5 key ingredients that occur in our most successful campaigns.

  1. Audience targeting: Reach the biggest audience possible by learning what drives different types of donors to support you.

  2. Event copy: Get everyone to share your campaign by crafting the perfect campaign pitch.

  3. Set the right fundraising target: Discover how much you can raise- and what you can do to raise even more.

  4. Make it exciting to donate: Learn how to build early momentum in your campaign using perks, matched giving and other techniques that make your audience excited to donate.

  5. Campaign planning: Reach a huge audience with the perfect campaign strategy.

During the campaign, you’ll get the opportunity to pitch your idea and get feedback from your colleagues in the room. You’ll also get a chance to network with the other participants.

Following the workshop, all workshop participants who start a campaign will be provided with a free, one on one mentoring session and are invited to join our community of fundraisers for ongoing campaign support.

About the Speaker

Darren Sandford

Chuffed.org Community Leader

In 2017 Darren launched 'Gift a Birth Certificate in Burundi' a campaign which quickly raised $14,000, nearly double the campaign's target of $8,000.

During the workshop, Darren will share his crowdfunding knowledge as well as 25 years of strategic management and consulting experience. Darren has contributed to the growth of everything from major fintech institutions through to small-scale NFP's and social enterprises. Darren will also share his experience as a qualified coach where he specialises in building up new leaders as part of his work at Darren Sandford Consulting and Coaching.

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Please note: as this is a hands-on workshop, places are limited.

About Chuffed.org

Chuffed.org is one of the leading (free!) global crowdfunding platforms and communities for not-for-profits and social enterprises. We’ve helped over 8,000 charities in 27 countries raised over $25 million.

If you’re looking for what your campaign could be like, check out:

What previous attendees say

"Thanks very much for an enjoyable and useful workshop, it definitely broadened my understanding of what is possible and confidence to run a campaign. Thanks too for the information and again for your support, it is greatly appreciated." - Trish Appleton-Fox, Centre Manager, The Rainbow Centre for Children

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Date and Time


Foundation for Young Australians Hub

Level 2 21-27 Somerset Place

Melbourne, Vic 3000


View Map

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