CIM Accredited Ultimate Digital Marketing Course (Manchester)

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M1 1FN

The Hive

51 Lever Street


M1 1FN

United Kingdom

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Event description


3-Day Ultimate Digital Marketing Academy £1249 + VAT

The 3-Day Ultimate Academy is the fastest way to up-skill if you are newer to digital marketing.

Day 1 - Digital Marketing Essentials
Day 2 - Avanced Digital Marketing
Day 3 - Digital Creative Workshop

3-Day Ultimate Digital Marketing (+ CIM Upgrade Option)

  • MANCHESTER – 19th-21st March 2019 / 11th-13th June 2019 / 8th-10th Oct 2019

  • LONDON – 5th-7th March 2019 / 25th-27th June 2019 / 15th-17th Oct 2019

2-Day Fast Track Academy for those with more experience.

We teach our Award-Winning Solution Framework which is our Digital Marketing RoadMap covering 8 Powerful Ways to Market Online - All aspects of Digital Marketing are covered at the Ultimate Academy.

Who is the course for? This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.

No matter what your role in the company you will benefit from gaining insight into today’s digital arena.

Course Level: Suitable for beginner to intermediate levels

What will the course cover?

The ultimate 3-Day course includes the Digital Marketing Essentials for those newer to Digital on day 1 – We will cover all the fundamentals of digital marketing to provide a good foundation level of knowledge ready for the more advanced techniques and strategies on day 2 & 3.

Day – 1- Foundation Digital Marketing Essentials

You will learn;

  • Essential digital marketing tools, the key channels and the underlying principles

  • Social media marketing for business

  • Blogging & Online PR

  • Basic Search Engine Optimisation (SEO)

  • Online visibility & traffic drivers

  • Content marketing

  • Email marketing

  • Online display advertising networks and banner formats

  • Basic digital marketing planning & strategy

  • Mobile apps, mobile websites

  • Basic Analytics: monitoring your digital marketing success

Day – 2 – Advanced Digital Marketing

You will learn;

  • Search Engine Optimisation (SEO)

  • Pay Per Click (PPC)

  • Email Marketing & Automation

  • Sales lead generation funnels

  • Blogging

  • Content Marketing

  • Viral marketing

  • Online PR & Advertising

  • Affiliate Marketing

  • Social media Marketing

  • Website Conversion Optimisation

  • Internet Marketing Strategy

  • It also looks at Digital Metrics & Google Analytics

  • Digital Marketing Tools for efficient & effective online marketing

  • Legislation, regulation and codes of practice and governance.

Day – 3 – Digital Creative & Video Marketing Workshop

You will learn;

  • How to create engaging content such as: video, photos, images, infographics, animated presentations yourself!!!!

  • Video Marketing from filming to editging to distribution across channels

  • Designing high impact social media profiles and pages

  • Creating Ad campaigns

  • Create landing pages that convert to leads

  • Writing search engine optimised content for the web

  • Writing blogs that drive traffic and interaction

  • Design effective email campaigns and templates

  • What the perfect anatomy of a homepage looks like

  • Design tactics for website conversion optimisation

  • How to perform and record results of your digital marketing audit (including competitor analysis)

  • How to create a digital & social media strategy using our planning template

  • How to record metrics aligned to your own business goals using our template

  • Using digital marketing campaign results to improve lead generation and conversion going forward

  • Case studies and proven strategies to inspire!

This fast track and extremely intensive course is the perfect platform to go onto attain the most in demand qualification by employers which is the CIM Digital Diploma in Professional Marketing accredited by The Chartered Institute of Marketing as it covers 80% of the diploma syllabus across the 3-days (the remaining syllabus is then studied online and 3 x assignments are completed to obtain the diploma). An optional upgrade is available for an extra £300 + VAT (If you choose to study the diploma additional Fees: Assessment fees £180 each + CIM membership £55 will apply)

Where is the venue?

Business Consort Training Venue in Manchester
The Hive
51 Lever St
M1 1FN

Nearest Train / Bus /Tram / Parking: Located in the heart of Manchester City Centre just minutes from Picadilly Train Station at the Hive on Lever Street, in Manchester's vibrant Northern Quarter, with excellent bus and tram stops close by. The closest tram stop is Piccadilly Gardens. Discounted car parking is available at our nearest car park the NCP Northern Quarter.

Hotels nearby: Our venue is near Piccadilly Gardens and we think MotelOne near Picadilly station is a great location and extremely well priced so there are lots of hotel nearby including Travelodge, Premer Inn etc – view map

You will be welcomed on arrival with optional breakfast available from 9am - The course kicks off at 10am with Tea & Coffee available in the room. Lunch is served at 1-2pm (1-hour break) and we cater for all dietary requirements plus there will be an array of refreshments available all-day to keep you energised and focused on developing your digital skills (we have a morning and afternoon break for 15 minutes).

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.

Hosted by Multi-Award Winning Digital Marketing Speaker, Author & Trainer – She has just been awarded Best Female Speaker @ The Professional Speaker Awards – She is ranked #1 in her industry by LinkedIn globally –Dawn McGruer FRSA FCIM LinkedIn Profile

This course covers absolutely all things digital that would be required in any sales, marketing or business development role in today's business world!

It is ideal for current digital marketers to take their knowledge to the next step and is ideal for those already involved in digital marketing in the commercial sense.

Upon completing the 3-day course you will be at a masterclass level which means you could practically implement anything you have learned in a commercial role whereby digital marketing is required.

If you decide to upgrade to follow on to studying the Digital Diploma in Professional Marketing you will achieve degree level as an accomplished digital marketer who could implement, run and manage a digital marketing team and run any complexity of online marketing campaigns at a senior level.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer.

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Date and Time


M1 1FN

The Hive

51 Lever Street


M1 1FN

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

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