£126

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House of Lords

Cholmondeley Room

Parliament Square

London

SW1A 0PW

United Kingdom

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Annual CIPR Fellow's Lunch - by invitation only.

Speaker: Peter Thomas

Peter Thomas is the European Marketing and Communications Director for Accenture. He has spent over 30 years in the PR and Marketing industry working on the agency and client side principally for business-to-business technology and services giants such as HP, Oracle, Cisco, Microsoft, Motorola, and BT.

There’s never been a more exciting – or a more challenging – time to work in PR and marketing. Digital technology has fundamentally transformed our companies, our agencies, our clients and the markets we all operate in. While we may be increasingly familiar with terms like 5G, Artificial Intelligence, Robotics and marketing automation many are still seeking to understand the true impact of technology disruption on our own teams - let alone on the brands and products we help to sell. Within a decade 5G supported tech will mean that AI can do about 75% of what our departments do at the moment which means we will need to reinvent what we do. Reskilling our people will be critical but how?

And there is an extra dimension to all this for us, but even more for our clients. AI will prove to be cheaper, smarter, faster and increasingly more accurate in creating hyper personalised marketing and communications but the human touch will be harder to replicate. Given that how can we ensure that we don’t lose sight of the ethical dimension – how we retain relationships with our customers that are based on trust, on a sustainable business model, on responsible growth. If there are there are roughly 10 million people in the UK online on consumer channels at any given time of the day or night voicing their opinion, how do we make sure that our story is the one they listen to.

So at its simplest Peter will ask how do we stay ahead of the technology curve but still build trust – trust between us and our clients and trust between our clients and their customers?

Menu: TBC

Price:

£105 + VAT = £126

Retired or unwaged rate is available at £85 + VAT = £102. To obtain this rate please email mazedab@cipr.co.uk

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Location

House of Lords

Cholmondeley Room

Parliament Square

London

SW1A 0PW

United Kingdom

View Map

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