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CIPR GLG Copywriting Masterclass
Wed 28 September 2016, 18:30 – 20:30 BST
Sharpen your copywriting skills with the CIPR Greater London Group
(or... there’s no such thing as boring subjects, only boring writing!)
With everyone constantly bombarded by information, it’s not easy to grab people’s attention and encourage them to read your words. You need to be clear, concise and captivating.
The GLG’s Copywriting Masterclass will use the ‘Seven Stages of Effective Copywriting’ to ensure that when you walk away you're able to:
• Make your writing more engaging
• Get to the point quickly
• Adapt your style of writing
• Turn waffle into winning and memorable ideas
• Find good ideas and lose horrible clichés
Our guest speaker for the evening is Lorraine Forrest-Turner. Lorraine has spent more than 30 years as a wordsmith and has worked as a journalist, PR consultant, copywriter, trainer and playwright. Lorraine is a Member of the CIPR and a trainer for the CIPR 'Mastering the Art of Copywriting' course.
Attendance will earn 5 CPD points in the 'developing yourself' stream.