Join the CIPR NE regional group on Friday 22 October at noon for a learn while you lunch session and hear more about the role and value of behaviour insights to public relations.

As practitioners we always put people at the heart of our strategies and most of us already embed our understanding of people into what we do.

Come along to our informative and relaxed Q and A session with Katerina who will open our horizons to more ways we can think about insight, change, and people behaviours helping us build innovative communications programmes.

FREE for CIPR Members and £15 for non-members

Katerina Kelesidi, Director of Behaviour Change, Health Unlimited, Unlimited Group

Katerina leads the behavioural sciences and change offering in Health Unlimited, through the design and development of programmes that have robust behaviour change metrics and ROI, informed by evidence-based frameworks.

With a background in behavioural psychology and many years spent in academic and clinical practice, she creates bespoke strategic consultancy programmes, working with cross-functional teams across therapy areas and the product lifecycle. Her focus is partnering with the pharmaceutical and healthcare industries to red-thread patient-centricity across teams and initiatives, for better health outcomes.

Katerina has worked in clinical settings and been a part of many academic psychology research groups. Her deep knowledge of research translates into leading global pharmaceutical market research, market access, and medical education, as well as communication programmes. She continues to get involved with academic research groups and attending behavioural sciences networks that can shake and shape the latest thinking in the healthcare space.