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CIPR Webinar: Communicating with hard to reach audiences

CIPR webinars

Tuesday, 24 April 2012 from 10:30 to 11:30 (BST)

CIPR Webinar: Communicating with hard to reach...

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CIPR member
Sold out? Don't despair, an on-demand version will be available within 48 hours of the live broadcast
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Event Details

There is a real skill to reach the hard to reach audiences in the right way. The key is to really understand those audiences, whether they are urban youth, the elderly, BME groups, the travelling community etc.

Often these groups do not consume regular media and so conventional marketing will not work. For example 20% of the UK do not use or have access to the internet and many of these will be in the hard to reach groups.

Tone of messaging is key; people need to be communicated to in the right way. Urban youth will want to hear form their peers in their language.

Often the audited media figures do not include some of these groups, which makes it even harder to plan the media channels you want to use. In many cases it is a good idea to bring specialists on board to advise.

Do you have questions about CIPR Webinar: Communicating with hard to reach audiences? Contact CIPR webinars


CIPR webinars

The CIPR's programme of live training webinars offers insight to some of the PR profession's hottest topics. These informative online sessions last one hour and are fully interactive. Using the latest technology you can submit questions to the trainer, who is seen and heard via video link.

Wherever you are in the UK or overseas, CIPR webinars provide a time- efficient and cost effective training solution. You can participate in the live sessions or view them on demand at a time that suits you.

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