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CIPR Webinar: Pitching to journalists

CIPR webinars

Tuesday, 20 March 2012 from 10:30 to 11:30 (GMT)

CIPR Webinar: Pitching to journalists

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
CIPR member
Sold out? Don't despair, an on-demand version will be available within 48 hours of the live broadcast
Ended Free £0.00 £0.00
Non-member Ended £30.00 £0.00 £6.00

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Event Details

Good media relations is an essential skill for any PR and the buck stops at how successful you are at selling in stories to journalists. Reaching the media and getting heard is becoming tougher, so how can you keep that journalist on the 'phone, or prevent your email or twitter pitch being binned as PR spam?. Learn from this professional who shares her tips on how to pitch ideas and press releases to the media.

Webinar content:

  • Media landscape today - what journalists want and don't want
  • Finding the big ideas - what 'hot' buttons to press
  • How to make the approach - telephone, email, twitter
  • Opening lines
  • Maintaining interest
  • Following up



Do you have questions about CIPR Webinar: Pitching to journalists? Contact CIPR webinars


CIPR webinars

The CIPR's programme of live training webinars offers insight to some of the PR profession's hottest topics. These informative online sessions last one hour and are fully interactive. Using the latest technology you can submit questions to the trainer, who is seen and heard via video link.

Wherever you are in the UK or overseas, CIPR webinars provide a time- efficient and cost effective training solution. You can participate in the live sessions or view them on demand at a time that suits you.

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