About this course
This intensive training course is all about generating more leads using Pardot. You will learn how to apply digital marketing best practice to the platform in order to enable you with the ability to create a marketing automation strategy, with tactics and functionality available within Pardot. From basic through to more advanced tactics, we cover the essentials required to extend your ‘Reach’ & ‘InterACT’ tactics with your audience so you can track successful ROI with Pardot.
This course is for users of Pardot who have yet to optimise their usage of the platform or apply a structured plan around the technology.
You will learn how to
Use the right tactics to reach and interact with your audience, focusing on
- Apply marketing best practice to Pardot
- Understand how to set and prioritise Pardot objectives
- Create a tactical plan to ‘Reach’ & ‘InterACT’ with your audience
- Connect your marketing channels to Pardot
- Understand how to use tactics such as progressive profiling & dynamic content to increase conversion rates
- Capturing leads with Pardot forms and landing page
- Build optimised campaigns, increase lead visibility and campaign ROI
- Create emails aligned with best practice
- Best practices for data management for effective marketing
- How to use multi-variate testing