In this live webinar we look at how luxury brands can manage their dormant, sample and excess stock. We will look at how this can be done in an ethical and sustainable way but also in a way that is sensitive to the brand value.

GUEST SPEAKERS:

Helen Riley: In her current role as Fashion Manager for eBay, she is responsible for the acquisition and growth of brands and retailers who wish to reach the platforms UK customer base of 27 million. Helen brings with her over 15 years’ experience across global fashion, retail and e-commerce including buying and merchandising roles at ASOS, Arcadia Group and Heidi Klein

Daniel Cutler: Independent Re-commerce Consultant, with over 25 years of premium fashion experience in wholesale, retail & e-commerce management. 2nd generation rag trade, he has previously worked with with Harrods (as a Retail Trainee), Gant, as UK Marketing Director, with time later spent operating as the Distribution Partner for Robert Graham and UK Agent for Strellson (Holly Group) and Eden Park. Daniel's role is to assist retailers & brands to navigate off-price opportunities & online marketplaces that can facilitate the disposal of inventory in a controlled environment.

Joanne Yulan Jong is the founder of Yulan Creative, a multi-award-winning London based agency that specialises in creative direction and digital brand strategy for designer and luxury fashion and retail businesses. Joanne has more than 25 years of international experience working with numerous clients in the luxury fashion and lifestyle sector including Giorgio Armani and Missoni in Milan, to British heritage businesses such as Liberty, Daks and Austin Reed. Joanne now specialises in working with creative mid to luxury brands moving them to an online and digital strategy. She wrote and published her bestseller the Fashion Switch 'The New rules of the Fashion Business ' and The Ultimate Guide to ECommerce Marketing.

Follow Joanne Yulan Jong here:

Instagram: https://www.instagram.com/yulan_creativeLinkedin: https://www.linkedin.com/in/joannejong/Website: www.yulancreative.com

Discussion points include:

• What are the main challenges luxury brands face
• Staying ethical
• Clearing overseas
• Using 3rd party market places
• How to protect the brand values while clearing