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Cloud In The Gaming Industry, Now And In The Future

Modern Jago

Wednesday, 12 December 2012 from 18:30 to 21:30 (GMT)

Cloud In The Gaming Industry, Now And In The Future

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Cloud in the gaming industry now and in the future – what is the opportunity for game developers?

Develop a concept with our cloud gaming experts.


Talk and briefing at Modern Jago venue in Shoreditch Wednesday 12th December at 6.30pm with beer and bagels.


Gaming is set to change massively over the next five years, and Cloud gaming is at the forefront of this. James Binns, Managing Director of Network N Ltd and Rob Fraser - Chief Technology Officer of Cloud Services for Microsoft UK, will lead this discussion. They will share their background and expertise in the industry and their opinions on cloud gaming now and in the future, with the expectation of inspiring lively debate and encouraging new thinking about cloud gaming.


Cloud gaming is set to have a significant impact on the games industry, with analysts projecting potential revenues of 6% of the market by 2017. With this in mind our speakers will discuss the context of the rise of cloud gaming and the impact of digital distribution and highlight the opportunities for developers, as well as setting a cloud gaming creative brief of their own for developers to respond to.


Do you have vision, creativity and want to feel inspired? If so, James will be setting the brief at Modern Jago on Wednesday 12th December, and is looking for creative responses for new app concepts using Cloud gaming. Entry will be simple and straightforward, and will initially involve the sharing of ideas with the ultimate aim of building the app.


James will lead the discussion with his personal views on the current utilization of Cloud in the UK games industry, as well as elaborating on the areas where he feels there are opportunities for the industry with Cloud, and the potential pitfalls. He will also share examples of best practice in business models, game mechanics, user profiles and distribution mechanics. Rob will then cover Microsoft’s Cloud proposition and share his thoughts on what opportunities are available on each platform. The brief will then be set and guests will have the opportunity to ask any burning questions.


March’s issue of Develop magazine will contain a supplement on Cloud Gaming, the best concepts will be showcased within this issue.


This brief is the second installment of The Modern Jago Awards – briefs will be set over 5 separate talks between November and February. The aim is to encourage creative collaboration and sharing of ideas. Microsoft will be providing support / workshops at Modern Jago once briefs have been set. In February there will be an Awards event to celebrate the best outputs from Modern Jago.


Modern Jago is at Rochelle School & Club Row, Arnold Circus, London E2 7ES (further details at



Modern Jago is a multi-functional, physical space setup in Shoreditch.

Modern Jago hosts experience-based exhibitions, presentations and workshops all intended to encourage digital creativity, play and design. The space also provides a location for Microsoft, the local community, artists and designers to meet, interact, learn and build.


James Binns is the founder of startup Network N – which in June launched

He’s been in games media for almost 20 years most of it at Future. He started his career as a writer, but rose to editor where he ran PC Format – the UK’s biggest consumer computer magazine in the nineties.

James became a publisher in 2000, running Future business side, rising to Publishing Director he led the games, kids, gambling and Windows portfolio. James launched, and James published official magazines for Xbox, Nintendo, Sony, Disney and the World Poker Tour. He launched Official Windows Vista Magazine in 13 territories and created Online Gambler, at launch the world’s biggest gambling magazine. James also set up partnerships with MSN, Xbox Live and PSN for media content provision.

His new business Network N builds fan channels around the biggest games.

James recently chaired the London Games Conference and is a passionate advocate of videogames. He believes his finest hour was a live row with Jeremy Paxman on Newsnight, about the artistic merits of GTA. He also watches too many zombie movies.



Rob Fraser is Chief Technology Officer for Cloud Services at Microsoft UK.

Prior to working at Microsoft he worked for British Aerospace, Swiss Bank Corporation and JP Morgan. In 1998 Fraser was part of the spin out of RiskMetrics Group from JPMorgan, and stayed with the company through to its’ acquisition in 2010. Starting in 2008 he ran projects to integrate cloud-computing capacity for High Performance Computing into the company’s product lines. This led to early adopter work with Microsoft on their Windows Azure cloud-computing platform with Fraser joining Microsoft’s Cloud Customer Advisory Board. He took up his present position with the company in the summer of 2011. Fraser has a BEng in Aerospace Systems, a PhD in Autonomous Systems, is a member of the Institute of Engineering and Technology and a fellow of the Institute for Innovation and Knowledge Exchange.




Do you have questions about Cloud In The Gaming Industry, Now And In The Future? Contact Modern Jago

When & Where

Modern Jago
Arnold Circus
E2 London
United Kingdom

Wednesday, 12 December 2012 from 18:30 to 21:30 (GMT)

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Modern Jago

Modern Jago is Microsoft’s new space in Shoreditch, where creative minds can come together to collaborate, learn, play and be inspired by the craft and passion of others.

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