Join us for a high-impact morning where cloud-savvy founders and tech leaders meet AWS executives to explore new partnership opportunities, marketplace growth, and startup-focused strategies.

AWS for Startups: Partnership Morning

Agenda

09:00–09:45

Arrival & Networking Breakfast

Informal mingling over breakfast with AWS leaders, startup founders, and ecosystem partners.

09:45–09:50

Welcome & Industry Updates – Nadav & Gilad

09:50–10:05

Keynote: Unlocking the Power of AWS Partnerships

Mor Hezi, Director, EMEA Tech Partners, AWS

Strategic insights into how AWS empowers startups through partnerships.

Topics: 2025 updates, ISV feedback and AWS response, organizational updates, new programs, and key areas of focus for ISVs in 2025.

10:05–10:20

Marketplace Momentum: What's New & What Startups Need to Know

Benjamin Wyant, Director, AWS Marketplace Tech Services

Explore the latest in Marketplace: new features, 2025 roadmap, monetization strategies, AI-driven changes, and how AWS is evolving its Marketplace to better serve startups.

10:20–10:35

Fireside Chat: Winning with AWS

Lutz Liermann, AWS | Shanni Navon, Control Monkey | Yuval Yaar, AppsFlyer

Moderated by AWS

Real startup stories: how partnering with AWS—and leveraging the Marketplace—helped scale, grow, and gain visibility.

10:35–10:55

Q&A + Closing Remarks

Live Q&A with AWS leadership. Final takeaways and a call to continue the conversation and collaboration.

11:00–11:30

Drinks & Networking

Wind down with informal networking over drinks with fellow founders, AWS team members, and ecosystem partners.

Cloud People & AWS Executive Event