Cloud - Your Way

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Manchester Museum of Science and Industry

Liverpool Rd


M3 4FP

United Kingdom

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We are pleased to invite you to Cloud - Your Way hosted in partnership with key industry influencers, AWS and VMware. Find out how the joint strategic partnership between AWS and VMware will evolve to help your organisation meet the on-going challenges of cloud adoption, digital transformation and future innovation.

Many organisations today are focusing their immediate and future IT strategies on a cloud-first approach. As cloud adoption accelerates, Softcat is working with key partners to advise organisations how they can achieve the right results in cloud. Join us for an open discussion on how these global leading vendors view cloud today and where they see it heading tomorrow and learn what this means for your journey to cloud.

What's on the Agenda?

9.30am Registration and breakfast refreshments

10am - Sam with one on one interviews with industry influencers Ian Massingham and Joe Bagley

Sam Routledge – Softcat CTO

Introduction and to highlight how Softcat continue to evolve and meet our client’s IT requirements in an ever-changing technology landscape

Ian Massingham – AWS Chief Evangelist EMEA

How AWS changed the IT industry over the last 10 years and continue to challenge, innovate and deploy new services

  • Ian Massingham has been working with cloud computing technologies since 2008 and works to increase the awareness of AWS cloud services and works with customers of all sizes, from start-ups to large enterprises, to help them benefit from the adoption of AWS. He has a special interest in the development of Connected Device and IoT applications, and in architecture patterns for the deployment of large-scale gaming platforms in the Cloud.

Joe Baguley – VMware VP and Chief Technologist EMEA

How VMware continue to evolve and innovate to meet the demand of on-premises and public cloud adoption

10:45am - Panel discussion on how Softcat, AWS and VMWare are adapting to meet demands to deliver cloud adoption into organisations. Topics include real world experiences and how services such as advanced analytics, IoT and Artificial intelligence technologies are now a part of cloud conversations.


Sam Routledge, Ian Massingham, Joe Baguley are joined by Dean Gardner –Softcat Chief Technologist for Cloud

11:45am An opportunity for the audience to ask questions and to delve deeper into the topics discussed or to ask questions relevant to your organisation today. As part of the invite you will have the opportunity to send across questions prior to the event.

12:30pm Networking session over lunch

*Please be aware that this session is being filmed and will be shared on Softcat's video channels online after the event. Please get in contact if you would like more information.


What are my transport/parking options for getting to and from the event?

If you’re travelling into the city from the motorway, head towards the M60 ring road around Manchester, and look out for the brown tourist signs directing you to the Museum of Science and Industry.

The postcode for your GPS satnav is M3 4FP.

The car park and the nearby NCP car park on Water Street are now both closed but you can:

  • Park all day for £7 at the Park Avenue RCP car park (8 Albion Street, M1 5NZ) when you tell them you’re visiting the Museum of Science and Industry
  • Find the nearest NCP car parks
  • There are 3 accessible (disabled) parking spaces on Lower Byrom Street next to our main entrance, provided by Manchester City Council.

By Train:

The nearest railway station is Deansgate, which is 10 minutes’ walk away.

MOSI is 15 minutes’ walk away from Manchester Oxford Road station, 25 minutes’ walk away from Manchester Victoria station, and 30 minutes’ walk away from Manchester Piccadilly station.

You can travel to Deansgate station on the train from Manchester Piccadilly and Manchester Oxford Road railway stations.

The free Metroshuttle bus service stops at all city centre railway stations. All 3 Metroshuttle services will bring you within 5 minutes’ walk of the museum.

Visit the Transport for Greater Manchester website for more information about travelling by train to Manchester.

How can I contact the organiser with any questions?

Please contact your Softcat Account Manager

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Date and Time


Manchester Museum of Science and Industry

Liverpool Rd


M3 4FP

United Kingdom

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