This two-hour session looks at how social and direct-to-fan tools, and the data they generate, should be used to inform an artist's business. It then provides tips on building and developing a direct-to-fan artist store and considers how the artist's business partners may be involved in D2F activity.

More info: cmuinsights.com/seminar-fanbusiness

This CMU Insights seminar is presented in association with Lewis Silkin.