Join the team at the FSA, who won the GCS Campaign of the month competition, to discover how they responded to the challenges posed to food businesses and consumer confidence by COVID19. The presentation will share how the ‘Here to Help’ campaign used targeted partner outreach and a boosted digital presence to keep the food on everyone’s plate safe while supporting businesses to ‘do the right thing’.

The team will cover the:

• value of insight and horizon-scanning to inform campaigns
• wins of reaching small and micro food businesses through partners
• importance of supporting cross-government initiatives
• benefits/challenges of using ‘real-life’ case studies
• advantage of toolkits to enable easy messaging
• benefits of engaging effectively and collaborating with trade media
• Q&A