Comms Hub - "Qual and Quant research: top tips for getting actionable insight"
By LGcommunications
Date and time
Wed, 18 Oct 2017 11:40 - 11:55 GMT+1
Location
First floor breakout area
Description
Communicators are relying more on informative, robust insight, which isn't always easy to come by. Want to know what people think? Well, just ask them. This brief introduction to qualitative and quantitative research will equip you with the basics, giving you the confidence to be able to roll out surveys and host focus groups, while helping to avoid the pitfalls of bias and leading questions.
Organised by
LGcommunications is a national body made up of an association of authorities that works to raise the standard of communications in local government.
LGcommunications organise seminars taking place in different regions of the country, a national conference, put out publications on current communications topics and provide a best practice website.