The coronavirus pandemic has caused chaos in almost every sector, throwing well thought out communications plans out of the window as brands adapt to new ways of working and communicating. Maintaining strong communications is crucial for businesses, but the ever-changing nature of the pandemic has made long-term planning a real challenge.

To support businesses during this difficult time, the team at Muckle Media, have created #CommsCamp, an 11-part series of virtual workshops supporting comms teams to create, refresh and execute strategic communications plans.

The programme will cover:

• Introduction to the strategic planning process
• Insights
• Strategy
• Reputation
• Planning
• Capacity
• Stakeholders
• Content
• Channels
• Crisis
• Measurement

The sessions are designed to help communications professionals reflect upon their current communications strategies, offering them the opportunity to reset as they evaluate the new priorities of their organisations.

Hosted by members of the Muckle Media team, the workshops are based upon the award-winning agency’s 10-step strategic communications planning wheel. Each session will include further insight from an expert speaker and worksheet-supported activities. Follow the full series and you’ll have a hard-working strategic plan in the blink of an eye!

Participants will be able to discuss their thoughts, learnings and ideas by joining the #CommsCamp Facebook group and interactive app (info to follow).

Details

Every Thursday from 8th October – 17th December 2020.

9.30 am – 10.30 am

We are keen to have as many communications and marketing professionals join us as possible, so please share with your network and anyone you think might be interested.

Muckle Media

Muckle Media is one of Scotland’s leading PR agencies. Specialists in storytelling for business results and reputation management, our agency has been recognised with a number of awards at national level, which include:

• Medium Sized Consultancy of the Year Award (Public Relations and Communications Association, 2019)

• Outstanding Consultancy Award (Chartered Institute of Public Relations, 2018)

• Public Spirited Agency of the Year Award (Public Sector Communication Awards, 2017

Nathalie Agnew, Managing Director

Nathalie Agnew formed Muckle Media in 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, Nathalie specialises in working with brands to create impactful communication and marketing programmes which meet organisational objectives, using creative approaches to ensure excellent ROI.

Brands Nathalie has worked with include British Airways, Butlins, Hewlett-Packard, Scottish Enterprise, People’s Energy, The Hunter Foundation and even Postman Pat!

Nathalie is an accredited fellow of the Chartered institute of Public Relations (CIPR) and a member of the Institute of Directors (IoD), Entrepreneurial Scotland, Women on Boards and the Marketing Society.